Task 2 - Unit 1

Include a clip and a link to a video that you have chosen

Who is the target audience?

How do you know this? Discuss examples from the video. Eg. Clothing, lighting lyrics, props acting, camera angles  

How successful was this video? Why do you think?

What did critics think – include link to two articles

Unit 1 - Due Feb 11th 2015

Unit 1: Research for Creative Media Production

1.    Know about research methods and techniques

a.    What types of research methods are there?

·      Primary

·      Secondary

·      Qualitative

·      Quantitative

Identify what they are and include an example for each where you have used these research methods. 

b.    List the different forms of research. E.g. Books, internet etc.

c.     What is the best way to collate and store research material?

2.    Using research methods and techniques to investigate an existing media product. Investigate a music video or film independent production company.

a. Present your findings in the form of:

·      Primary/ Quantitative – Information you have found about the production company

·      Secondary/ 
Quantitative – Other information from online sources

b. Identify a target audience?

Identify the success of the product? (how successful was the music

c. video, hits on Youtube, awards, financial gain etc)

3.    Present results of research in a PowerPoint

• How will you use this information to create your own product.
• Include images and make your presentation look visual. 

Task 4 - Evaluation - Due 17th December

Task 4 - Evaluation 

D4: evaluate strengths and weaknesses of own animation production work with reference to precise and detailed illustrative examples.

a) Create some questionnaires to gather feedback on your final animation sequence and what your target audience thinks of it.

b) Using your primary research findings write a full evaluation of your finished animation sequence. You must ensure you discuss the following:

1. What your target audience thought of your finished sequence
2. How well you used the animation technique chosen
3. How well your targeted your audience in your animation
4. What you think you did well in your animation sequence
5. What you would improve

c) Complete a production log that details the process of production.  

Task 3 - Due 10th December

Task 3: Creating your animation sequence   

D3: use animation techniques skilfully to create an animation sequence that clearly realises intention 

a) Now you have completed all your pre-production you now need to prepare your background and characters for making your animation.

b) Now you are ready to create your animation sequence through the animation technique and software you have discussed in your pitch and idea write up.

Stop Motion Animations

TASK 2: Due 19th November

Task 2:  Planning your animation sequence

D2 present an imaginative idea for an animation sequence

a)    Write down two potential ideas for your animation sequence, include as much detail as possible for characters, background, what will happen in your sequence, the technique you will use, the length of time for your animation.

Create a PowerPoint: Each slide should include the following

1. Synopsis - what will happen in your animation? what is the story?

2. Characters - build a profile, name, age, details

3. The technique you will use and why? backgrounds and locations you will use?

4. Target audience - Age, gender, demographics, likes, why they would like it? 

b)    You need to gain feedback from your target audience on both of your initial ideas for your animation sequence; you will need one person to complete the peer assessment part of your initial ideas sheet. 

c)    Based on your feedback create a pitch for your animation sequence, this pitch will be delivered to your perspective client, so you will need to be professional and accurate with your ideas.

 1. Pitch your idea and gain feedback

d)    Create a document from the feedback of your pitch that details your final idea for your animation sequence. You will need to explain all the details of your animation; who your audience is for your animation and how you will target them. 

 1. Apply any improvements to your final pitch from your feedback.

e) You now need to storyboard your animation sequence, including sound, dialogue, camera shots and any movement you plan to put in. You must include your titles and credits in your storyboard too. 

If you are having a voiceover: Write a script (using professional software) or find and mark out the lyrics you have chosen to use for your animation sequence (where possible mark out and write what you intend your animation sequence to look like).

Task 1 - Due 5th November

A: Complete the following; create a new post on blogger - 
Complete Tuesday 21st October


Research three different animations, include:
Name of animation

1. Animation technique used
2. Evaluation of the technique (what is good about the technique/ animation? what could be some of the problems with this techniques/ animation?)
3. Source or web link must be included 

B: Explain and evaluate in detail each of the animation techniques: 

Point - evidence - example
Complete over half term,  for Tuesday 4th November - if you don not have a computer then you can come into college and use the library.   

Techniques:

1. Zoetrope
2. Kinetiscope
3. Flick book
4. Cel animation
5. Rotoscoping
6. Drawn on film
7. Digital applications
8. Claymation

Animators:

1. Walt Disney
2. Hanna Barbera 
3. Warner Brothers
4. Norman McLaren
5. Aardman Animations

C: Complete further research into a minimum of two animations. Analyse and investigate the techniques for each one, in as much details as possible. 500 word for each. Complete by the 5th November

Introduction:

• Who is the animator?
• Who produced it?
• What year did it come out?
• How successful was it? (box office figures, did it win any awards)?

Main Body:

• Analyse the animation, discussing what you can see, take actual examples from the clip. Content, dialogue, sound effects and style. 
• What effects have been used? (Use actual examples from the animation and discuss how effective the technique is)

Conclude:

• What is good or bad about the animation?
• Is the technique used successful?